Do you know everything about feeding babies? Many retailers end up reversing their answer after a day or two of fielding questions. Let’s face it: the baby food business is very different from many other food categories. Moms and babies tend to enter and exit the category within six- to nine-month increments, making it a great product to introduce your own brand, but also challenging to continuously reach the needs of these evolving consumers.
We can work with your experts to develop effective marketing plans and present some of the most effective promotional materials. We can develop a website that introduces your own brand baby food and addresses some of the most common questions. We can also engage a call center, or work with yours, to answer moms’ questions and track their compliments or complaints. Our systems are in place to head off any complaint quickly.